What Is Haunted House FearFest?

Haunted House FearFest is a curated horror discovery and distribution platform connecting films, games, and creators with a highly targeted global genre audience.

HHFF operates as a year-round, multi-platform ecosystem designed to turn curated selections into real visibility, real traffic, and real discovery moments across major platforms.

In 2025, HHFF evolved into a platform-native distribution engine, achieving multi-million cumulative reach, seven-figure impression scale, and consistent conversion into ticketing, streaming, and game store traffic — all organically.


A Year-Round Programming & Distribution Platform

Haunted House FearFest is not a once-a-year festival. It is a seasonal, programmable media platform built around three core pillars:

❄️ Frozen Wing (Winter / Spring) - Discovery-focused showcases, especially for games and experimental work, designed for platform activation (e.g., Steam).

🔥 Heatwave (Summer) - Bold, boundary-pushing horror across film, games, and immersive formats.

🎃 October Flagship Festival - Our annual tentpole event bringing together the best of horror film, games, and immersive storytelling.

Together, these pillars allow HHFF to operate as a continuous discovery and activation engine rather than relying on a single annual event.

Built for Platform-Native Distribution

Unlike traditional festivals or follower-driven brands, HHFF is built for platform-native discovery.

Our showcases are designed to travel through recommendation systems, editorial surfaces, and algorithmic distribution across platforms like Steam, TikTok, and Instagram— allowing HHFF to generate large-scale reach beyond its owned audience.

2025 Platform Highlights

  • 2.3M+ impressions on Steam in one week (Frozen Wing)

  • ~150% increase in content output

  • 10x+ growth in video views (Facebook)

  • Audience across US, UK, Germany, Canada, France

  • Hundreds of thousands to multi-million impressions

  • Hundreds of clicks to Steam, Eventive, YouTube & official sites

👉 Download the HHFF 2025 Platform Performance & Audience Overview (PDF)

👉 Download the HHFF 2025 Partner One Sheet (PDF)

Platform Proof: Steam

In its first week, the Frozen Wing showcase generated:

  • 2.3M+ impressions

  • 78K+ unique views

Through Steam’s own platform distribution, demonstrating HHFF’s ability to activate platform ecosystems, not just host content.

Built for Partners

Haunted House FearFest works with publishers, distributors, platforms, and genre brands to turn curated selections into measurable discovery and traffic.

Our model prioritizes distribution mechanics over follower counts — focusing on how content travels through platforms, not just how it performs on owned channels.

Company Background

Haunted House FearFest began as a small horror festival. After Renee Huff took ownership, it was transformed into the Haunted House FearFest Multiverse — a year-round discovery and distribution platform.

Today, HHFF operates as a multi-platform ecosystem with Frozen Wing, Heatwave, and the October flagship festival.

Haunted House FearFest is a scalable horror discovery platform. We don’t just showcase content — we activate platforms.